Fargate Profile is a new feature in AWS that allows users to deploy and manage containers without having to manage the underlying compute infrastructure. Fargate Profile utilizes AWS' container orchestration engine, Amazon Elastic Container Service (Amazon ECS), to automate the deployment, scaling, and management of container workloads. With Fargate Profile, users can quickly create a secure environment for their containerized applications, allowing them to focus on building and deploying their application code instead of managing the underlying compute infrastructure. Additionally, Fargate Profile offers advanced load balancing features such as automatic routing based on traffic patterns. This allows applications deployed with Fargate Profile to scale up or down automatically based on demand.